AuthorJayme BaggioPublishedCategoryOwned MediaRead7 min readShare
8x Signals that Stood Out & What They Mean For Creative Decision-Makers.
#1:FRAGMENTED STANDARDS ARE SLOWING THE SECTOR DOWN.
Sessions revealed inconsistent governance expectations across the sector.
There’s still no shared reference point for responsible, practical use. This leaves teams navigating multiple interpretations instead of a single, stable baseline.
Clear expectations enable faster decisions & more predictable delivery.
“We’ve made so many rules- it’s hard to get in the sandbox”
Alex Mahon Chair - Centre for Creative AI
#2:COPYRIGHT CLARITY REMAINS UNEVEN.
The Rights & Regulation panel highlighted uneven interpretations of copyright.
“There are layers and layers of different rights & licencing stances”
Joana O’Sullivan Head of Media Policy & Regulatory Affairs, ITV
#3:AGILE TEAMS ARE ACCELERATING.
The pace gap was visible across panels.
“We’ve made mistakes- but they felt important- we’ve make things we couldnt have made without AI”
Will Hanrahan, Editor in Chief - FirstLookTV
#4:TECH-LITERATE CREATIVES HOLD THE ADVANTAGE.
Talent signals across the day all pointed in the same direction.
“”Its about understanding the tehcnoligy and the data AND the audience- if you havent got all three its going to be very difficult.”
Tom Sadler, Data Science & AI Solution Lead UK - HP
#5:CAPABILITY, NOT TECHNOLOGY, IS NOW THE BOTTLENECK.
Speakers reinforced that understanding, not access to tools, is the gap.
It was clear across the day that gaps in understanding slow adoption more than the tech itself.
“It isnt just about having a human in the loop- it’s about having a human with the right skillset “
Donna Mulvey Jones Director of Post Production, Banijay UK
#6:THE OPPORTUNITY FOR DEVELOPER-PRODUCERS
A gap emerged for me- that few speakers named directly.
There’s a clear need for workflow-first tools shaped by those who are currently producing content.
“Most AI production tools are built outside the production environment… There’s a need for workflow-first tools shaped by those producing content.”
Georgie Holt Co-Founder & CEO - FlightStory Studios
#7:HYBRID PIPELINES ARE BECOMING THE STANDARD
Post, live production & filmmaker panels all converged on “Human in the loop” as a clear priority. Automation is scaling, but progress still depends on human direction.
“You still need taste & judgement but AI helps you get there faster”
Eline Van Der Velden Founder and CEO, Particle6
#8:EVIDENCE OF ACCELERATION
Teams Using AI Well Are Already Moving Faster.
Fluent teams showed clear signs of momentum.
Fluent teams widened creative range and delivered stronger early outputs.
Teams who build fluency learn faster and deliver more in less time.
“It’s an amazing opportunity & it’s going to make my indie bigger. ”
Emma Cooper, Film-maker, Producer & Founder - Empress Films
Teams who build clarity into their workflows, develop AI fluency & pair automation with strong human judgement will move faster than the rest of the industry.