Studio Baggio research

Studio Baggio AI Visibility Research

Our AI search research featured in

Latest editions

UK Sports Law in AI Search 2026
Across 810 answers, the study tracked how ChatGPT, Gemini and Perplexity recommended firms and individual lawyers across nine areas of sports law.
Research date 16 August 2026
View results
UK Law Firms in AI Search 2026
The first edition of the Studio Baggio UK Law AI Search Benchmark: 90 high intent buyer questions and 1,485 AI answers mapping how ChatGPT, Gemini and Perplexity recommend firms across 15 areas of UK law, searchable by firm and practice area.
Research date 15 August 2026
View results
UK Financial Advice Firms in AI Search 2026
A 50-question investigation found that AI used a narrow source ecosystem while much of the established UK advice market remained invisible.
Research date 31 July 2026
View results

Why this matters now

AI is becoming part of how wealthy clients choose who to trust for advice.

82% of HNW individuals already use AI to research their options before taking advice.
HSBC Global Affluent Report, 2026
1 in 2 people with $5m+ found their current adviser without a referral.
Ficomm / Absolute Engagement, 2026
83% of ultra-wealthy investors ($10m+) use AI-driven tools to inform their financial choices.
BNY Wealth, The Intelligent Investor, 2026
96% of high-earning households hiring an adviser will research them online first, even after a referral.
Wealthtender, 2025
66% of UK senior decision-makers use AI tools to find and assess suppliers.
Magenta Associates, 2025
1 in 4 investors under 45 worth $5m+ used an AI tool to find their current adviser.
Ficomm, The New Growth Equation, 2026

Commission a study. Bring us the question you need answered and we will research it for you.