Calm Authority: AI-search results
We published three financial-adviser comparison guides and optimised them for AI search. Within 30 days, selected firms featured in the guides recorded up to 700% more shortlist appearances.
AI reproduced our ten-firm shortlist and cited our guide as its source.
Within 30 days, Calm Authority went from zero citations to the sixth most-cited source across the full study.
Shortlist appearances before and after publication
| Firm | Before | After | Increase |
|---|---|---|---|
 Fidelius | 2 | 16 | +700% |
 Boolers | 2 | 10 | +400% |
 Attivo | 2 | 5 | +150% |
 Amber River | 19 | 34 | +79% |
 Acumen | 0 | 12 | 12 new |
Firm appearances across equivalent 225-answer studies. Selected examples; observed changes rather than an isolated measure of the guides’ effect.